This, he told me, was because Horniman's is in fact an English company and "people of a certain age would not find that in the least bit rude".
Maybe not. But I can't help still adding it to the catalogue in an 'honourary' capacity because (a) I bought it in a foreign country and (b) I'm not sure any food or drink product should be named after an aroused male.
But I don't think there's any controversy surrounding the latest product we have come across in South America. It's foreign and it sounds slightly rude, which means it sails into the SRSFPN Hall of Fame.
We saw these salted biscuits, which come in regular Kraps and mini Kraps, on an advertising hoarding in Lima, so imagine my delight at being able to use my finest Spanish in a corner shop and ask: "Do you have Kraps?"
Thankfully the Kraps didn't live up to their name. They were actually very good.
We have sourced a second Peruvian SRSFPN candidate and as soon as we get a picture of it, it'll be on here. Watch this space!